adidas HALFTIME

Herzogenaurach, Germany
Photo © Rasmus Hjortshøj – COAST
Drawing © Cobe
Photo © Rasmus Hjortshøj – COAST
Drawing © Cobe
Photo © Rasmus Hjortshøj – COAST
Drawing © Cobe
Photo © Rasmus Hjortshøj – COAST
Photo © Rasmus Hjortshøj – COAST
Photo © Rasmus Hjortshøj – COAST
Photo © Rasmus Hjortshøj – COAST
Photo © Rasmus Hjortshøj – COAST
Photo © Rasmus Hjortshøj – COAST
Architects
COBE
Location
Herzogenaurach, Germany
Year
2019
Program
Conference center, restaurant and showroom
Size
15,500 m²
Status
First prize in competition 2014, completed 2018
Competition team
Cobe, CLMAP, Knippers Helbig, Transsolar, Cobe Berlin
Design and execution team
ARGE Cobe & CLMAP (lead consultant), Knippers Helbig, Fact, Bartenbach, Soda, PMI, HMP
Wayfinding and signage
Cobe & EIGA
Interior design
Cobe
Team
Alexander Forsch, Birk Folke Daugaard, Carlos Ramos Fernandez, Caroline Nagel, Clement Bue Maali, Danielle N. Eskildsen Dan Stub

In 2019, the iconic sports brand Adidas had its 70th anniversary. And in 2018, the world-famous company with the three iconic stripes opened a huge and striking new building that forms part of its corporate headquarters, ‘World of Sports’, in the city of Herzogenaurach in southern Germany. The pictures of the spectacular building have now been released by Adidas and COBE.

All of Adidas under one roof. The new building, named HALFTIME, was designed by COBE and totals 15,500 square meters. In addition to a canteen for all HQ employees, the building contains meeting rooms, a conference center and a showroom where the company’s high-profile brand ambassadors can stop by to see the latest new designs, collections, and ideas. The flexible and multi-functional architectural design makes it possible to transform and modify the building for varying purposes.

“To accommodate the many internal and public functions that HALFTIME includes, we designed a versatile, multi-purpose building that brings as many of the company’s activities and functions as possible together under one roof. The huge rhomboid roof covers the entire building like a carpet, bringing staff, visitors and brand ambassadors together in the same building and thus enabling more and wider contacts,” says COBE’s founder, the architect Dan Stubbergaard.

Related Projects

  • Herman Miller National Showroom
    Krueck Sexton Partners
  • The Ark, Condominiums
    Form4 Architecture
  • SFMOMA Rooftop Garden
    Jensen Architects
  • Kokoris Residence
    Jensen Architects
  • Turner Duckworth Offices
    Jensen Architects

Magazine

Other Projects by COBE

The Library
Copenhagen, Denmark
Porsgrunn Maritime Museum
Porsgrunn, Norway
Taastrup Theater
Taastrup, Denmark
Israel's Square
Copenhagen, Denmark
Orientkaj and Nordhavn Metro Stations
Copenhagen, Denmark