Spice Shopping Centre

29 Lielirbes street, LV-1046 Riga , Latvia

The Spice shopping centre is located on the West Bank of the Daugava River at 5 km from the old city of Riga. It is at the centre of the New Riga district, an area that has undergone rapid development. The neighbourhood houses 240 000 people and is on the increase since new housing districts are constantly being built.  Today more than half of the nearby residents live in single detached private housing and their income is in the upper/middle levels.

The aim of the development of the Spice is to answer the needs of the growing population. Built in 2001, with 25 000 m2 of leasable space, it is now 50 000 m2, therefore one of the largest in Riga and offers a wide array of retail, entertainment and services in order to become the first destination not only for essential goods but also for the leisure of the people of New Riga and all the way to the town of Jurmala.

Our role in the enlargement and repositioning of Spice was to provide a coherent and feasible commercial concept and to elaborate a new image. We then proceeded to design the new entrance, facades and public interiors and provide the main marketing material (design guideline manual, 3D video).

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